Griffin Quarterly Meeting & Web Content Manager

June 16

Griffin employee meeting
Quarterly update.  Ratings, demos,

The owner, David Griffin, is an upbeat guy, and he had a lot to be happy about.  Both KOTV and KWTV ruled the ratings in May, largely on the strength of floods and tornadoes.
The ratings were good, but the demos are closer.  Their new arch rival is not traditional powerhouse KTUL but upstart FOX 23.  FOX grabbed almost as many younger demos in May as KOTV did despite having less than half of the overall rating.  Griffin pundits attack the wild swings in Nielsen ratings, but they are looking over their shoulder, too, wondering if younger viewers are digging the fast pace and in-your-face style of the FOX affilate (owned by COX media).  Cox has developed a machine-gun like style with lots of MMJs, multi-media journalists who, not only shoot and edit their own video, they set up their own live shots via cellular signals, too.

Still this was KOTV'S and KWTV's day, and both dominated their competition in May.  KOTV has been dominant in the Tulsa market for almost a decade, but KWTV has waged a see-saw battle with KFOR for decades.  Now it looks like KWTV is pulling away, at least when there are major weather events.


Weather Day, May 6, 365,000 live streams

Web manager
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